• New markets
    Great opportunities
    Sustainable results
    Trust
    Clear focus
    Differentiation
    Innovation
  • BLUE OCEAN STRATEGY
    focus
     
    BIG PICTURE
    REACH BEYOND
    RECONSTRUCT
  • kenburns1
    Build execution into strategy
    Align value, profit and people proposition
    Avoid red ocean traps

Companies need to go beyond competing!

The reality is that industries never stand still

Value innovation

Instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

  Differentiating brands

In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns.

  The cornerstone

Value innovation is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.

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There is no such thing as a riskless strategy

Strategy will always involve both opportunity and risk

Strategy that embraces the entire system of company's activities

Make the competition irrelevant. Break the value-cost trade-off. Create and capture new demand.

Create uncontested market space

  Align the whole system of a firm's activities in pursuit of differentiation and low cost.

Make the competition irrelevant. Create and capture new demand.

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Steps

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.    

    Development

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Innovation

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Way

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Function

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Strategy

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Product

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Target

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Perspective

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Technology

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Difference

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Value

  • A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.

    Service

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