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New marketsGreat opportunitiesSustainable resultsTrustInnovationClear focusSuccess -
BLUE OCEAN STRATEGYfocusBIG PICTUREREACH BEYONDRECONSTRUCT -
Build execution into strategyAlign value, profit and people propositionAvoid red ocean traps
Companies need to go beyond competing!
The reality is that industries never stand still Instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns. Value innovation is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.Value innovation
Differentiating brands
The cornerstone
Strategy will always involve both opportunity and risk
There is no such thing as a riskless strategy
Strategy that embraces the entire system of company's activities
Make the competition irrelevant. Break the value-cost trade-off. Create and capture new demand.
Create uncontested market space
Align the whole system of a firm's activities in pursuit of differentiation and low cost.
Many companies fail to deliver exceptional value because they are obsessed by the novelty of their product or service, especially if new technology plays a part in it.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
A difference in perspective is important because it means that the way a product or service is developed becomes less a function of its technical possibilities and more a function of its utility to buyers.
